Bravia 7 II K50XR75M2PB (2026) RGB HDR 4K Ultra HD Smart Google TV, 50 inch with Dolby Atmos, Black

Introducing the BRAVIA 7 II. See more of the story in bright, True RGB colour. The future of colour is here. Experience Sony’s True RGB display, which is virtually infinite in colour, brightness, and depth to draw you deeper into every story. 4K UHD resolution with Dolby Vision HDR This screen has four times the number of pixels than Full HD TVs, delivering stunning realism, natural motion and incredible detail. High Dynamic Range expands light, dark, and every colour in between for a picture that's closer to real life. This set supports multiple HDR formats including Dolby Vision. Your home, your cinema Honouring the filmmaker's vision, this Sony TV unleashes cinematic detail, borrowing technology from their flagship BRAVIA 9 II.