SONY

BRAVIA XR-55A95LU 55" Smart 4K Ultra HD HDR OLED TV with Google TV & Assistant

£1,899.99 £2,609.50

If you thought OLEDs were already pretty awesome, Sony's QD-OLED panel goes one better. Fresh out the lab, this A95L TV pumps out around 200% more brightness than your average OLED screen. Images are brighter, bolder, and way more brilliant. The human-like Cognitive Processor XR makes everything looks natural, with plenty of detail and depth. It's like having a master filmmaker tweaking the picture just for you. Sound is in perfect sync too with Acoustic Surface Audio+. It turns the screen into a speaker – literally – with sound coming from where the action is happening. Even in a hectic battle scene, you'll be able to pinpoint the clash of swords. It's super immersive.