BRAVIA XR-55A80LU 55" Smart 4K Ultra HD HDR OLED TV with Google TV & Assistant

The Cognitive Processor XR in this Sony A80L goes beyond artificial intelligence. It does more than simply recognise what's on-screen - it actually detects what you'll be focusing on. Like boosting the details and colours of the main character. Jet flying overhead? The sound will pan across the top of your head like it would in real life. Pretty smart. And thanks to XR OLED Contrast Pro technology, it all looks amazing on the OLED screen. You'll be able to see more details, even in the darkest of thrillers. Plus, colours are brought to life with over a billion natural yet vibrant shades on the XR Triluminos Pro display. Sound is in perfect sync too with Acoustic Surface Audio+. It turns the screen into a speaker – literally – with sound coming from where the action is happening. Even in a hectic battle scene, you'll be able to pinpoint the clash of swords. It's super immersive.