BRAVIA XR-42A90KU 42" Smart 4K Ultra HD HDR OLED TV with Google TV & Assistant
£999.99
£1,529.50
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£999.99
£1,529.50you save £529.51
What if your TV thought the way we do? That's exactly what Sony have tried to replicate with the human-like Cognitive Processor XR inside this Sony A90 TV. Everything looks natural, with plenty of detail and depth. It's like having a master filmmaker tweaking the picture just for you. As if the OLED panel wasn't enough, XR OLED Contrast Pro technology gives a further boost to the colour and contrast. XR TRILUMINOS Pro recreates a wider palette of colours, delivering beautiful hues, even in dark scenes. And with Acoustic Surface Audio+, the screen is the speaker, making it seem like the sound is coming from where the action is happening on-screen.